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Domovleno
Beauty salons

Beauty salon CRM with online booking

Domovleno is a Ukrainian CRM and online-booking system for beauty salons: a menu of hair, nail and brow services on one 24/7 booking page, each procedure with its own duration and buffer — from a brow shaping to a three-hour colour, online payment for the services that need it, client reminders and a base with visit history. Free forever plan, with no per-stylist fees.

Online booking for a beauty salon — the receptionist no longer keeps the schedule in their head.

No time to figure it out? We'll set up your booking page for you — free

Leave your name and a phone or Telegram — we'll reply within one business day, check your services and hours, and set the page up for you.

No mailing lists. Only our team sees your contact.

Booking confirmed · 14:30
Reminder sent
Paid online · ₴2,500
A stylist working with a client in a beauty salon
$0/mothe Free plan — forever
24/7online booking takes clients while the salon is closed
24 h + 2 hreminders before each visit: email, plus SMS on Pro
1.5%a fee on online payments only
The product

Here's how it looks in a beauty salon

The booking page is what a client opens from your site or socials. The calendar with stylist schedules is what you see. Both sides of one booking.

The booking page — what your client sees
The calendar — what you see
In short

Is Domovleno right for a beauty salon?

Yes, if your salon offers several kinds of services — hair, nails, brows — and bookings currently live on the front-desk phone and in DMs. Every procedure has its own length, price and cleanup buffer, clients book the right stylist themselves 24/7, and everyone's schedule is in one calendar. The free plan covers booking for the whole team; Pro adds SMS reminders, client win-back and logins of their own for stylists.

A good fit if

  • Several specialists in different services work at the salon, each on their own schedule.
  • Your menu runs from half-hour procedures to multi-hour ones, and you need time between them to clean up and prepare tools.
  • You want 24/7 online booking and help moving your base from a journal or another tool.

Worth knowing first

  • There's no separate admin or front-desk login: the owner runs the calendar, and on Pro specialists see their own schedule.
  • Several services in one booking, rooms as a separate resource, stock and payroll aren't there yet.
  • There are no memberships, packages or gift cards yet.
Sound familiar?

Three pains of a beauty salon

01
The front desk is the bottleneck
Booking rests on one person with a phone. They're at lunch, off sick or talking to another client — and every unanswered call is a booking that went to the salon around the corner.
02
Several stylists, several sources of truth
The stylist keeps her own notebook, the front desk keeps another, and some bookings only exist in DMs. The morning overview is assembled by hand, and sooner or later two clients arrive for one chair.
03
The client base belongs to stylists, not the salon
When a stylist leaves, the contacts and visit history leave with them — because they lived in a personal phone. The salon is left with a gap in the schedule and no way to win those clients back.
One day

A salon day with Domovleno

Not a feature list — what actually happens over a day while the stylists work the floor. If yours is a studio where independent specialists rent their spots, the studios page is a closer fit.

9:00
The salon's schedule, in front of you
Every stylist's day at a glance: who's booked, for what and when. Nobody pieces it together from chats and notebooks.
11:20
A new booking — by itself, from socials
A client came from Instagram, picked a stylist, a service and a time — the booking is already in the calendar. The front desk never touched the phone.
13:00
Reminders went out on their own
Every client booked for tomorrow got a reminder. Whoever can't make it cancels in advance — and another client takes the three-hour window.
16:40
Reschedules without the phone calls
The client moved her colour appointment to a free time via her own link. The calendar updated, the reminders rescheduled themselves.
19:30
Day closed — the numbers in front of you
Revenue, visits and no-shows per stylist — in analytics. You can see which services earn the salon the most.
A sample day

A beauty salon day example: five bookings in two chairs

A haircut, a colour and a manicure run side by side in two chairs, each service taking its own slot in the calendar.

TimeServiceDurationTypical price
9:00Women's haircut1 h₴500–900
9:00Manicure with gel polish1 h 30 min₴500–800
10:00Eyebrow shaping & tint30 min₴300–450
10:30Colour & blow-dry3 h₴1,800–3,000
11:00Lash lamination1 h₴500–700

Durations and prices are illustrative — typical for the niche, not a statistic or a price list. Your own menu will differ; the table only shows how a day lands in the schedule.

What Domovleno does

Salon booking that works for you

Reminders that protect the schedule

Automatic confirmation, then reminders 24 hours and 2 hours before the visit: email on every plan, SMS on Pro, and Telegram or Viber for clients who subscribe to updates. A client who can't come cancels in advance, so the salon can offer the slot to someone else instead of learning about a no-show afterwards.

Online payment and salon analytics

Payment at booking via Ukrainian payment providers for the services that need it; your acquirer (mono or LiqPay) can issue the fiscal receipt from your own PRRO once you turn fiscalization on. Analytics shows occupancy, revenue by specialist and service, and no-show share — on every plan.

The payment goes straight to your account via Ukrainian payment providers — Domovleno never holds it. Your acquirer can issue the fiscal receipt once you turn fiscalization on.

Booking 24/7 — while the salon is closed

Clients pick the stylist, service and time on your branded booking page: in the evening, on a Sunday, without a call. Every service has its own duration and price — an hour for a cut, three for colour.

A shared client base — the salon's, not personal phones'

Contacts, every visit, services and notes — in one salon base. When a specialist goes on holiday or leaves, the client history stays with you, and whoever takes over sees the clients they will serve.

Every stylist's schedule in one calendar

Working hours for each weekday, days off and time off for every specialist — side by side on one screen, with a buffer between bookings for resetting the station. Move a booking by dragging it, and the client is notified of the new date straight away.

Side by side

A paper journal, any booking tool or Domovleno: what to compare

Paper journal
Clients book themselves
No — phone only
Client reminders
Manual, when there's time
Several stylists in the calendar
Separate notebooks, merged by hand
Whose client base
Split across personal phones
Online payment at booking
No
Price
₴50 for a journal
Several services running in parallel (hair, nails, brows)
One journal for everyone, clashes sorted by hand
Time reserved for long procedures (colour, extensions)
By eye, easy to misjudge
Reminders for clients who haven't booked in a while
Not tracked
What to check in any booking tool
Clients book themselves
Does the client need an app or an account?
Client reminders
Which channels are included, which cost extra?
Several stylists in the calendar
Do you pay per specialist?
Whose client base
Can you export your client base if you leave?
Online payment at booking
Does it work with Ukrainian acquirers, and who issues the receipt?
Price
What does the whole team cost, not one seat?
Several services running in parallel (hair, nails, brows)
Can you see every specialist in one calendar?
Time reserved for long procedures (colour, extensions)
Does a booking block the procedure's full length?
Reminders for clients who haven't booked in a while
Does it remind clients who haven't been back?
Domovleno
Clients book themselves
Yes, 24/7 from a link
Client reminders
Automatic: email; SMS on Pro; Telegram and Viber when the client subscribes
Several stylists in the calendar
All schedules side by side, no per-stylist fee
Whose client base
Yours: the client list to CSV any time, a full export via support
Online payment at booking
Yes, via mono or LiqPay; PRRO receipt via the acquirer once set up
Price
Free forever plan; Pro $19/mo billed yearly
Several services running in parallel (hair, nails, brows)
Yes: each specialist has a schedule in one calendar; several services in one booking — not yet
Time reserved for long procedures (colour, extensions)
Yes: duration and price are set per service
Reminders for clients who haven't booked in a while
Automatic return reminder — on Pro
From practice

Questions beauty salon owners ask

Can we book several chairs or stations at once, say hair and nails?

Yes. Each specialist has their own schedule in the shared calendar, so a cut, a colour and a manicure run in parallel without clashes. You see every specialist at once, and when booking the client picks a specific specialist or “Any available” among those who do that service. A room or chair can't be booked on its own — the schedule runs per specialist. There's no per-specialist fee, and it works on the free plan.

Does the system reserve enough time automatically for long procedures like colouring or lash extensions?

Yes. Every service has its own duration and price set up, and the calendar blocks the whole slot automatically — three hours for colour, an hour for lamination. A client can't accidentally book an hour where three are actually needed: the next open slot for that stylist shifts on its own. You can also add a buffer between bookings, for cleaning or airing out the station.

Can clients book straight from Instagram, without a separate salon website?

Yes. The booking page is its own link you can put in your Instagram bio, stories or a pinned post — no website needed. The client follows the link, picks a specialist, service and time, and the booking lands in the calendar without you copying anything over. If you do want a website, Domovleno gives you a branded business page for free too.

A stylist calls in sick with a full day of bookings. How fast can we move her clients to someone else?

Rescheduling is manual, by dragging: you move each booking into another specialist's free time or to a new time, and the client is notified of the change straight away. The system doesn't pick a replacement automatically — who covers for the sick specialist is your call. But the moves themselves take minutes, not a call to every client.

Can we automatically remind clients who haven't booked in a while to come back?

Yes, on the Pro plan. Client win-back sees who hasn't been in for a while and automatically sends them an email with a booking link — no calling through the base by hand. The free plan has no such automation, but every client's visit history stays in the base, so finding who's due and writing to them yourself is easy.

Honestly about scope: what Domovleno doesn't do

Domovleno is booking, reminders, a shared client base, online payment and analytics — and that part we do well. There's no cosmetics stock tracking, no payroll or commission math, and no gift cards or memberships yet; no several services in one booking and no separate admin login either. Gift cards, packages and financial reports are on our public roadmap, with no dates promised.

Pricing

Start free — forever

Free
$0
Online booking in your brand, a business website, a calendar for every stylist, the client base and email confirmations — unlimited bookings.
ProFree for 7 days after signup
$19/mo billed yearly
Or $25 month-to-month. SMS reminders, AI assistant and client win-back. Every new account gets Pro free for 7 days — no card.
Full plan comparison
Questions & answers

Salon owners' frequent questions

The same as for one: the price doesn't depend on how many specialists you have. The free plan runs with unlimited bookings, and Pro is $19/mo billed yearly or $25 month-to-month — whether there are six of you or sixteen.

We migrate your data for free

Switching from another system? We'll move everything for you.

Leave a contact — we'll reply within one business day, take your files and move clients, services, team and bookings. Free on every plan.

No mailing lists. Only our team sees your contact.

Bring order to your salon's schedule

Free forever plan, with no per-stylist fees. We migrate your base for free.